Quit selling and focus on the right side of the success equation. Unfortunately, most salespeople will never understand the concept. They have been taught that to win more deals, they simply must better educate the customer, be more persuasive, and push for the close. They live by the adage of close more, close harder. Sadly, they are simply working on the wrong side of the issue. During this workshop, Don Overcash a senior Sandler Sales trainer, will explain the Sales Success Equation and it has little to do with “closing” and everything to do with “qualifying”. Registration required.
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Classes presented by the East Colorado SBDC help local entrepreneurs cultivate successful businesses through expert consultation and education.